About Wilhelmina Garcia

WILHELMINA GARCIA (WG) is a jewellery brand inspired by Wonderland. Launched in 2012 by the influence and need of having a special space to create and be inspired by magic, leaving aside the hectic day-life of reality to a world full of fantasy and dreams. The designer, Rocio Canals, is the multifaceted creative that goes behind the name of Wilhelmina Garcia, a pseudonym and magical persona that she created to design and reinvent herself again through the jewellery, to tell a story. The jewellery, has its own journey, some of the collections were inspired by her trips and day life fun. Everything comes from anecdotal memories, designed at her studio placed in the heart of Barcelona.


As an independent jewellery brand, we place a lot of effort to enhance our sustainability approach, by ensuring our products are responsible with our people, our customers and the planet as a whole. Our values focus on; use of ethical & recycled material sourcing for gold & silver, fair working conditions for anyone involved in the production, recyclable packaging and enhancing local production. We believe this adds to the special meaning of our jewellery by ensuring that when you’re wearing it, you’re representing your own conscious values.


Paseo San Gervasio 12-14
Entresuelo 1, 08022